The Art of Play: From Sketch to Shelf

What an absolute honor it was to have ASC founder Carlos Mendoza III join the conversation at NYTF Art of play panel. Great inspiration insights from Kenny Kiernan and Louise W. Thank you to the The Toy Association for allowing Artisan Social Club ASC to participate in 2023 NYTF ! Loooking forward to doing it again this year! 

Carlos Mendoza III

Founder Artisan Social Club

Level 1 Exhibit Hall — Booth 4603

Toy Fair Partner

Artisan Social Club (ASC) , a non-profit organization, brings industry professionals together at live and virtual events where they share their real world experience as well as provide direction and mentorship. In support of the next generation of creatives, ASC delivers clear guidance to understand the opportunities and wide-ranging career possibilities in the toy and related creative industries. 

In 2018 ASC was founded in 2018 in Los Angeles, California by Carlos Mendoza III. Carlos, a design industry veteran for over 18 years, has worked as a Toy Designer and Illustrator for several toy industry giants. He currently works as an Art Director in New Jersey. 

Visit the Creative Factor Stage, where Artisan Social Club founder and mentor Carlos Mendoza will be sharing the stage with leading toy industry artists. During this session "From Sketch to Shelf" the panelists will talk about the process of toy product development, You won't want to miss it!! Afterward, come visit Carlos and the ASC team at Booth #4603! Register for a COMPLIMENTARY portfolio review. Only at the ASC booth, stop by to test the new 24" Display Monitors at our Xencelabs Station!


Sat. Sep. 30   12:00 PM - 1:00 PM

Visit the creative Factor Stage, where Artisan Social Club Founder and mentor Carlos Mendoza will be sharing the stage with leading toy industry artist. They will be talking about the process of Toy product development, " from Sketch to Shelf". you won't want to miss it!! After go visit Carlos and the ASC team at Booth #4603 Register for your Complimentary Portfolio review. Stop by to Test out the new 24" Display Monitors at our Xencelabs Station!! Only at our ASC Booth !

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Artisan Social Club

Andrea Mendoza



Andrea Mendoza will also be capturing your headshot at booth #4603

HEADSHOTS BOOTH ( Donation to ASC Required) ASC values the importance of a great Presentation, and would like to help with a generous Donation of $50 to the ASC, we will provide a profession 2 shot photo from our in house professional photographer. All proceeds help fund live workshops for Kids in need of creative assistance and direction in the art field, and set up art programs to help Vets with PTSD. Stop by our Booth # 4603 for more details.

Michelle Martorell

Sr. Head of Marketing



Michelle Martorell will be there to help with any questions or demonstrations on the Xencelabs pen tablet and pen display products. For attendees, especially students with art and design skills looking to get into the industry, the ASC team will be offering complimentary portfolio reviews for the duration of the event.



Let's Draw W/ Mentors


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